{"id":1668,"date":"2020-06-19T22:50:06","date_gmt":"2020-06-19T22:50:06","guid":{"rendered":"https:\/\/retail.teamcore.net\/?p=1668"},"modified":"2023-11-23T16:10:23","modified_gmt":"2023-11-23T19:10:23","slug":"limpieza-e-higiene-oportunidades-que-tienen-las-categorias-que-han-aumentado-sus-ventas-2","status":"publish","type":"post","link":"https:\/\/www.teamcore.com\/co\/descargables\/limpieza-e-higiene-oportunidades-que-tienen-las-categorias-que-han-aumentado-sus-ventas-2\/","title":{"rendered":"Limpieza e higiene: oportunidades de las categor\u00edas"},"content":{"rendered":"

Las preguntas que nos hacemos cada d\u00eda como equipo: \u00bfqu\u00e9 necesitan ver nuestros clientes para la mejor toma de decisiones?, \u00bfd\u00f3nde est\u00e1n perdiendo dinero nuestros clientes?, \u00bfc\u00f3mo controlar la dispersi\u00f3n de los inventarios?.<\/span><\/p>\n

En el caso de los productos de limpieza e higiene, hemos visto una evidente alza en la demanda, lo que no significa que tengan desaf\u00edos.<\/span><\/p>\n

Te invitamos a descargar el estudio completo donde encontrar\u00e1s:<\/strong><\/h3>\n

1. Impacto del Covid en la categor\u00eda de Higiene y Cuidado personal<\/strong><\/p>\n

    \n
  1. variaci\u00f3n de ventas antes de Covid, durante la etapa de p\u00e1nico y en el ingreso a la nueva normalidad.<\/li>\n
  2. Quiebres o agotados y las oportunidades que tiene la categor\u00eda.<\/li>\n
  3. Relaci\u00f3n entre No disponibilidad de producto y DOH.<\/li>\n<\/ol>\n

    2. Impacto del Covid en la categor\u00eda de Limpieza del hogar<\/strong><\/p>\n

      \n
    1. variaci\u00f3n de ventas antes de Covid, durante la etapa de p\u00e1nico y en el ingreso a la nueva normalidad.<\/li>\n
    2. Quiebres o agotados y las oportunidades que tiene la categor\u00eda.<\/li>\n
    3. Relaci\u00f3n entre No disponibilidad de producto y DOH.<\/li>\n<\/ol>\n

      3. Recomendaciones Teamcore para manejar las oportunidades y desaf\u00edos.\u00a0<\/strong><\/p>\n

       <\/p>\n

      Fuente: Este estudio se bas\u00f3 en data agregada de los clientes de Teamcore que accedieron al desarrollo de la <\/em>investigaci\u00f3n.<\/em><\/h6>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Cuando nuestros algoritmos comenzaron a analizar los cambios que se han producido producto del Covid, pudimos observar ciertos comportamientos en tienda que se transforman en grandes oportunidades. La capacidad de respuesta es vital.<\/p>\n","protected":false},"author":3,"featured_media":1669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[256],"tags":[19,21],"class_list":["post-1668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-descargables","tag-covid19","tag-e-book"],"acf":[],"yoast_head":"\nLimpieza e higiene: oportunidades de las categor\u00edas - Teamcore<\/title>\n<meta name=\"description\" content=\"Descubre oportunidades clave en las categor\u00edas que han experimentado un aumento en las ventas frente a los cambios del mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teamcore.com\/co\/descargables\/limpieza-e-higiene-oportunidades-que-tienen-las-categorias-que-han-aumentado-sus-ventas-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Limpieza e higiene: Oportunidades que tienen las categor\u00edas que han aumentado sus ventas\" \/>\n<meta property=\"og:description\" content=\"Descubre oportunidades clave en las categor\u00edas que han experimentado un aumento en las ventas frente a los cambios del mercado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teamcore.com\/co\/descargables\/limpieza-e-higiene-oportunidades-que-tienen-las-categorias-que-han-aumentado-sus-ventas-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Teamcore\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-19T22:50:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-23T19:10:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teamcore.com\/wp-content\/uploads\/2020\/06\/Mockup-ebook.png\" \/>\n\t<meta property=\"og:image:width\" 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