{"id":941,"date":"2020-05-08T18:05:41","date_gmt":"2020-05-08T18:05:41","guid":{"rendered":"https:\/\/retail.teamcore.net\/?p=941"},"modified":"2023-11-28T09:46:58","modified_gmt":"2023-11-28T12:46:58","slug":"teamcore-destaca-en-el-crecimiento-del-mercado-multiplataforma-mexicano","status":"publish","type":"post","link":"https:\/\/www.teamcore.com\/co\/noticias\/teamcore-destaca-en-el-crecimiento-del-mercado-multiplataforma-mexicano\/","title":{"rendered":"Teamcore destaca crecimiento multiplataforma mexicano"},"content":{"rendered":"

El mercado mexicano est\u00e1 en pleno desarrollo e inversi\u00f3n tecnol\u00f3gica con miras al omnicanal. Sin embargo, el 85% de los consumidores hoy en Latinoam\u00e9rica siguen comprando en la tienda f\u00edsica.<\/strong> Esa realidad no es tan diferente en Estados Unidos, donde los n\u00fameros de consumidores comprando en internet son solo un poco mayores.<\/p>\n

Por otro lado, las estad\u00edsticas de ciertos pa\u00edses en Latinoam\u00e9rica muestran que del 13% de consumidores que compra en internet y el 50% realiza click and collect<\/em><\/strong>, es decir, va a la tienda a recoger sus productos. Pero, \u00bfqu\u00e9 pasa cuando va a la tienda? vive la experiencia de la tienda f\u00edsica y en muchas de esas ocasiones el cliente vuelve a comprar productos que no ten\u00eda planificados.<\/p>\n

En una entrevista realizada por Am\u00e9rica Retail<\/strong><\/a>,<\/strong> nuestro CEO Sergio Della Maggiora entrega las claves para el crecimiento de fabricantes y retailers mexicanos sea sostenible en el tiempo, debido a que \u201cel segmento de retail f\u00edsico es el principal medio para que millones de clientes adquieran art\u00edculos, por lo que es necesario que las marcas competidoras conozcan la venta de productos, detecten ventas potenciales y que cuenten con un stock en cada tienda\u201d<\/em>.<\/p>\n

Conoce la nueva alianza de Teamcore con GS1<\/a><\/p>\n

En nuestra experiencia trabajando con clientes de consumo masivo y el mercado mexicano, siempre hemos tenido que hablar de la importancia de cuidar la ejecuci\u00f3n del retail. No basta con integrar multiplataformas a la estrategia comercial. Los fabricantes deben contar con una herramienta inteligente que sea capaz de automatizar los procesos en sala. Tm\u00bfambi\u00e9n debe contar con herramientas capaces de transformar los problemas en oportunidades, rentabilizar la data y aumentar la productividad de sus equipos comerciales.<\/p>\n

Mira la entrevista completa aqu\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El mercado mexicano est\u00e1 experimentando grandes cambios sociales y culturales. Fabricantes y retailers buscan la manera de generar valor a los consumidores a trav\u00e9s del omnicanal.<\/p>\n","protected":false},"author":3,"featured_media":942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[241],"tags":[28],"class_list":["post-941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-mexico"],"acf":[],"yoast_head":"\nTeamcore destaca crecimiento multiplataforma mexicano - Teamcore<\/title>\n<meta name=\"description\" content=\"El mercado mexicano est\u00e1 experimentando grandes cambios sociales y culturales. 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