{"id":18870,"date":"2022-05-18T11:00:02","date_gmt":"2022-05-18T15:00:02","guid":{"rendered":"http:\/\/www.teamcore.com\/?p=18870"},"modified":"2022-05-24T19:28:46","modified_gmt":"2022-05-24T23:28:46","slug":"integrar-y-resignificar-el-punto-de-venta","status":"publish","type":"post","link":"https:\/\/www.teamcore.com\/es\/noticias\/integrar-y-resignificar-el-punto-de-venta\/","title":{"rendered":"Integrar y resignificar el punto de venta"},"content":{"rendered":"

El punto de venta se transforma para complementar la cadena de valor que se comparte con el cliente. As\u00ed su experiencia ser\u00e1 exitosa, coherente y omnicanal.<\/b><\/p>\n

<\/p>\n

 <\/p>\n

Con todos los cambios que hicimos en el \u00faltimo par de a\u00f1os para responder mejor a las necesidades de los clientes, aprendimos que, de ahora en adelante, no debemos concebir el punto de venta<\/strong> solo como una tienda f\u00edsica,<\/strong> en donde almacenamos productos que el consumidor se acerca personalmente a comprar.<\/span><\/p>\n

 <\/p>\n

El porqu\u00e9 de este aprendizaje est\u00e1 basado en que el objetivo es que el cliente encuentre lo que necesita, en el momento que lo requiere y de la manera que lo prefiere.<\/strong> Por eso, su experiencia no se limita a un espacio f\u00edsico o un entorno solamente digital.\u00a0<\/span><\/p>\n

 <\/p>\n

La respuesta est\u00e1 en c\u00f3mo integrar el punto de venta<\/strong> a diferentes canales, que den lugar a m\u00e1s oportunidades de interacci\u00f3n<\/strong> con el cliente, pasando del perfil multicanal, al omnicanal<\/a>,<\/strong> en el que estos medios se complementan para entregar una experiencia coherente y eficiente. <\/strong><\/span>De esta manera, la tienda puede reconstruirse como centro de distribuci\u00f3n, o complementar su servicio al convertirse en el punto de entrega de pedidos realizados en l\u00ednea, a trav\u00e9s del e-commerce.<\/strong><\/span><\/p>\n

 <\/p>\n

Tambi\u00e9n ocurre que los operadores conocidos como <\/span>last millers<\/i><\/strong>, que transportan los pedidos online desde el centro de distribuci\u00f3n al cliente final,<\/strong> ahora asumen un nuevo rol como punto de v<\/strong>enta. As\u00ed como grandes cadenas se aventuran actualmente a ofrecer servicios de entrega o domicilios, los last millers implementan sus propias tiendas.\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Pure Player<\/b><\/h3>\n

En este contexto se da el fen\u00f3meno Pure Player,<\/strong> que hace referencia a los retailers<\/strong> que, con base en este aprendizaje de integraci\u00f3n y resignificaci\u00f3n del punto de venta,<\/strong> consolidan el 100% de su proceso de venta en el entorno digital. <\/strong><\/span><\/p>\n

 <\/p>\n

Ejemplos de esta orientaci\u00f3n son los supermercados J\u00fbsto en M\u00e9xico y Mercado Libre.<\/strong> Ambos no tienen una tienda f\u00edsica como tal, sino que desarrollan su estrategia de acuerdo con el modelo del e-commerce.\u00a0<\/span><\/p>\n

 <\/p>\n

Adem\u00e1s, a su operaci\u00f3n le pueden sumar la responsabilidad de env\u00edos a domicilio<\/strong> y entregas de pedidos.<\/strong> Este es el caso de Amazon<\/strong>, que complementa su cadena de valor con puntos f\u00edsicos para la entrega de sus pedidos y compra de sus productos.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Gesti\u00f3n de la estrategia omnicanal<\/b><\/h3>\n

Teamcore<\/a> te gu\u00eda para implementar la tecnolog\u00eda avanzada<\/strong> y consolidar la estrategia omnicanal<\/strong> <\/a>de tu negocio.\u00a0<\/span><\/p>\n

 <\/p>\n

A trav\u00e9s de las funcionalidades OLA<\/strong><\/a> y Smart OSA<\/strong><\/a> de la suite de Teamcore<\/a>, puedes gestionar la disponibilidad<\/strong> de tus productos en todos los canale<\/strong>s de distribuci\u00f3n. As\u00ed los clientes encontrar\u00e1n lo que quieren comprar, en el medio que lo buscan, cuando lo deseen. Es decir, que la marca est\u00e9 presente en el momento de verdad,<\/strong> para evitar la venta perdida y asegurar una experiencia positiva de parte del consumidor.<\/span><\/p>\n

 <\/p>\n

Al resignificar el punto de venta, muchas de las acciones que se implementan cargan de mayor sentido al e-commerce.<\/strong> Por eso, con OLA<\/strong><\/a>, Teamcore <\/a>te propone controlar tus inventarios en este entorno digital, para lograr mayores eficiencias en los procesos de distribuci\u00f3n y entrega de pedidos al cliente final.<\/span><\/p>\n

 <\/p>\n

Asimismo, con Smart OSA<\/strong><\/a>, inviertes en la integraci\u00f3n de los dem\u00e1s canales,<\/strong> para que tus productos siempre est\u00e9n disponibles<\/strong> para tus clientes. Teamcore<\/a> analiza los datos<\/strong> de tu negocio, para proponer diferentes acciones inteligentes que evitan problemas y mejoran la productividad.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El punto de venta se transforma para complementar la cadena de valor que se comparte con el cliente. As\u00ed su experiencia ser\u00e1 exitosa, coherente y omnicanal.<\/p>\n","protected":false},"author":3,"featured_media":18998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[318,241],"tags":[856,967,963,282,29,783,299,969,32,965,404,303,483,37,961],"class_list":["post-18870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-retail","category-noticias","tag-cpg","tag-e-commerce-es","tag-estrategia","tag-growth-retail","tag-omnicanal","tag-omnicanalidad","tag-pdv","tag-perfect-store-es","tag-punto-de-venta","tag-pure-player","tag-retail","tag-smart-retail-execution","tag-tienda","tag-tienda-perfecta","tag-transformacion"],"acf":[],"yoast_head":"\nIntegrar y resignificar el punto de venta - Teamcore<\/title>\n<meta name=\"description\" content=\"El punto de venta se transforma para complementar la cadena de valor y lograr una experiencia exitosa, coherente y omnicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teamcore.com\/es\/noticias\/integrar-y-resignificar-el-punto-de-venta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrar y resignificar el punto de venta - 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