{"id":76825,"date":"2018-09-05T16:03:09","date_gmt":"2018-09-05T19:03:09","guid":{"rendered":"http:\/\/www.teamcore.com\/es\/?p=76825"},"modified":"2023-11-06T11:54:10","modified_gmt":"2023-11-06T14:54:10","slug":"marcas-con-mayor-impacto-social-en-chile","status":"publish","type":"post","link":"https:\/\/www.teamcore.com\/es\/noticias\/marcas-con-mayor-impacto-social-en-chile\/","title":{"rendered":"Las marcas con mayor impacto social en Chile"},"content":{"rendered":"<h2>Este a\u00f1o los consumidores han cambiado para siempre sus preferencias al momento de elegir marcas de consumo masivo y retailers en el mundo. Con una mayor conciencia de lo que quieren, y principalmente, de aquellos productos que se alinean con sus valores, las marcas que no logren sintonizar con las nuevas tendencias quedar\u00e1n fuera del radar de aquellos shoppers que se informan, cuestionan y toman decisiones con opiniones fundamentadas en la informaci\u00f3n y no s\u00f3lo en la publicidad. Conoce las marcas de consumo masivo con mayor impacto social en Chile.<\/h2>\n<p>&nbsp;<\/p>\n<p>Es en este contexto donde informes como el Estudio de Marcas Ciudadanas cobra mucho m\u00e1s sentido, y no se trata de cifras, capital, ventas e inversiones. Seg\u00fan\u00a0<a href=\"https:\/\/www.cadem.cl\/wp-content\/uploads\/2018\/08\/Marcas-ciudadanas-2018-VF-Presentaci%C3%B3n.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Cadem<\/a>, el documento incluye a\u00a0<strong>\u201caquellas que tienen un impacto relevante en la sociedad y en la calidad de vida de las personas. Son marcas que tienen un prop\u00f3sito y que han puesto en el coraz\u00f3n de su negocio la relaci\u00f3n con la comunidad, buscando de forma coherente y permanente hacer un aporte significativo\u201d.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\">Ciudadan\u00eda conectada<\/h3>\n<p>El ranking es claro en demostrar que la tecnolog\u00eda est\u00e1 cada vez m\u00e1s presente en la vida de los consumidores. Y es que Google y Whastapp encabezan la lista de los top ten, mientras que Facebook, a pesar de haber bajado cuatro escalones, se afirma en el noveno puesto. Este resultado es clave para entender c\u00f3mo la comunicaci\u00f3n y la informaci\u00f3n se asientan como una herramienta fundamental en el diario vivir de las personas, sin distinci\u00f3n de edad. El mismo estudio muestra que dichas marcas son valoradas pr\u00e1cticamente de la misma forma tanto por Millenials (21-34 a\u00f1os), Generaci\u00f3n X (35 &#8211; 50 a\u00f1os) y Baby Boomers (51 &#8211; 70 a\u00f1os).<\/p>\n<p>&nbsp;<\/p>\n<p>La masificaci\u00f3n y el uso transversal de internet es precisamente uno de los pilares fundamentales del empoderamiento de los shoppers, quienes tienen en la palma de la mano todo lo que necesitan para saber si ese producto que est\u00e1n viendo en la g\u00f3ndola se ajusta a sus necesidades y exigencias. Seg\u00fan Euromonitor Internacional, \u00abInternet ha jugado un papel crucial en aumentar la conciencia sobre temas globales, inspirando a las personas a buscar mayor responsabilidad social\u201d, y si se trata del v\u00ednculo entre consumidores, marcas de consumo masivo y retailers, ya no es posible hacer la vista gorda a tem\u00e1ticas que han llegado para quedarse.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dib lazyload\" data-src=\"https:\/\/s3.amazonaws.com\/isv-blog\/media\/uploaded-files\/Cadem%20-%20global.png\" alt=\"Estudio Cadem Marcas Ciudadanas. Consumo masivo y retailers\" data-result=\"success\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\">Consumo masivo y retailers<\/h3>\n<p>Como era de esperarse, la industria del retail marc\u00f3 una fuerte presencia en el estudio elaborado por Cadem. Por el lado del consumo masivo, marcas de similares caracter\u00edsticas como Col\u00fan, Soprole y Nest\u00e9 encabezan la lista, las cuales igualaron o mejoraron su posici\u00f3n con respecto al a\u00f1o pasado.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dib lazyload\" data-src=\"https:\/\/s3.amazonaws.com\/isv-blog\/media\/uploaded-files\/cadem%20-%20consumo%20masivo.png\" alt=\"Estudio Cadem Marcas Ciudadanas. Consumo masivo y retailers\" data-result=\"success\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>En el caso de los retailers, L\u00edder de Walmart se queda con el primer puesto, seguido por Jumbo,\u00a0\u00a0Sodimac y\u00a0<a href=\"https:\/\/www.instoreview.com\/post\/3-grandes-jugadas-de-falabella-en-latam-amazon\" target=\"_blank\" rel=\"noopener noreferrer\">Falabella<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dib lazyload\" data-src=\"https:\/\/s3.amazonaws.com\/isv-blog\/media\/uploaded-files\/Cadem-%20retailers.png\" alt=\"Estudio Cadem Marcas Ciudadanas. Consumo masivo y retailers\" data-result=\"success\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcas relacionadas a la industria destacan en la tercera versi\u00f3n de un estudio que cobra cada vez m\u00e1s relevancia cuando se trata de los nuevos consumidores.<\/p>\n","protected":false},"author":3,"featured_media":76862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[241],"tags":[410],"class_list":["post-76825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas con mayor impacto social en Chile - Teamcore<\/title>\n<meta name=\"description\" content=\"Descubre las marcas con mayor impacto social en Chile seg\u00fan Cadem y c\u00f3mo la tecnolog\u00eda est\u00e1 cambiando las preferencias de los consumidores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teamcore.com\/es\/noticias\/marcas-con-mayor-impacto-social-en-chile\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las marcas con mayor impacto social en Chile - 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