{"id":78392,"date":"2017-09-01T20:23:45","date_gmt":"2017-09-01T23:23:45","guid":{"rendered":"http:\/\/www.teamcore.com\/es\/?p=78392"},"modified":"2023-06-14T20:28:22","modified_gmt":"2023-06-15T00:28:22","slug":"que-es-b2b","status":"publish","type":"post","link":"https:\/\/www.teamcore.com\/es\/noticias\/que-es-b2b\/","title":{"rendered":"\u00bfQu\u00e9 es B2B?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>B2B es la abreviaci\u00f3n del t\u00e9rmino ingl\u00e9s Business to Business, que se refiere a un modelo de negocios que se basa en la relaci\u00f3n comercial entre dos empresas, lo cual se diferencia del Business to Consumer (B2C), que implica el v\u00ednculo con el consumidor final.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Por lo general, el B2B presenta negociaciones y transacciones de bienes o servicios por valores y vol\u00famenes m\u00e1s elevados, lo que ocurre en la industria retail, por ejemplo, cuando un proveedor vende sus productos a una cadena de supermercados.<\/p>\n<p style=\"text-align: justify;\">En ese caso, el proceso de cierre tambi\u00e9n es m\u00e1s extenso, ya que se desarrollan una serie de ofertas y contra ofertas entre los actores, lo que puede repercutir directamente en el tiempo que demora el cierre del negocio.<\/p>\n<p style=\"text-align: justify;\">En muchas ocasiones, las decisiones de compra no son tomadas s\u00f3lo por una persona, sino que por un grupo en donde cada parte debe estar informado sobre las caracter\u00edsticas del acuerdo, sus condiciones y posibles riesgos que implica el mismo.<\/p>\n<p style=\"text-align: justify;\">Una de las grandes diferencias que existen entre B2B y B2C es la cantidad de posibles clientes al que las empresas pueden optar, siendo el primero mucho m\u00e1s limitado por la naturaleza de su modelo, lo que aumenta la dificultad a la hora de conseguir nuevos prospectos.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, al ser un espectro de clientes menor, es com\u00fan que se potencien las relaciones entre empresas con acciones de fidelizaci\u00f3n constantes, lo que puede abarcar desde un v\u00ednculo cercano con el cliente hasta el mejoramiento de las condiciones comerciales con pol\u00edticas de descuentos por rentabilidad.<\/p>\n<p style=\"text-align: justify;\">En este sentido, la cercan\u00eda y la calidad de servicio son claves. Y es que, aunque las condiciones econ\u00f3micas son cruciales a la hora de las decisiones, el factor humano es considerado un bien escaso y sumamente valorado, el cual tiene una injerencia considerable en el momento de decidir el curso o viabilidad de un negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B es la abreviaci\u00f3n del t\u00e9rmino ingl\u00e9s Business to Business, que se refiere a un modelo de negocios que se basa en la relaci\u00f3n comercial entre dos empresas, lo cual se diferencia del Business to Consumer (B2C), que implica el v\u00ednculo con el consumidor final.<\/p>\n","protected":false},"author":3,"featured_media":78393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[241],"tags":[],"class_list":["post-78392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es B2B? 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