{"id":20307,"date":"2022-06-30T11:00:07","date_gmt":"2022-06-30T15:00:07","guid":{"rendered":"http:\/\/www.teamcore.com\/?p=20307"},"modified":"2023-12-19T14:55:57","modified_gmt":"2023-12-19T17:55:57","slug":"live-shopping-cambia-el-modelo-de-venta","status":"publish","type":"post","link":"https:\/\/www.teamcore.com\/mx\/growth-retail\/live-shopping-cambia-el-modelo-de-venta\/","title":{"rendered":"Live shopping cambia el modelo de venta"},"content":{"rendered":"<p><b>Con la constante transformaci\u00f3n del e-commerce surgi\u00f3 Live shopping, un nuevo modelo de venta por Internet que se posiciona como la f\u00f3rmula del futuro.<\/b><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El <strong>e-commerce<\/strong> contin\u00faa avanzando con <strong>agilidad<\/strong> para <strong>responder<\/strong> a las <strong>necesidades<\/strong> de las personas, cada vez con mayor exactitud. En ese camino surgi\u00f3 <strong>Live shopping,<\/strong> una modalidad de v<strong>enta en l\u00ednea<\/strong> que propone aprovechar los aprendizajes logrados con la <strong>teletienda,<\/strong> para ofrecer una soluci\u00f3n basada en la <strong>experiencia<\/strong> y los <strong>intereses<\/strong> de los clientes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Y es que este espacio televisivo de los <strong>a\u00f1os 90<\/strong>, en el que se ofrec\u00edan un sinf\u00edn de productos y se contaba con el apoyo de diferentes <strong>famosos<\/strong>, es la fuente de <strong>inspiraci\u00f3n<\/strong> para consolidar el modelo Live Shopping.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Es decir, la <strong>televenta<\/strong> nos mostr\u00f3 c\u00f3mo <strong>humanizar<\/strong> este proceso de <strong>oferta y compra<\/strong>, a trav\u00e9s de <strong>embajadores de marca,<\/strong> que adem\u00e1s de contar con gran reconocimiento y popularidad, hac\u00edan parecer que usaban esos productos en su d\u00eda a d\u00eda. El <strong>consumidor<\/strong> entonces se convert\u00eda en un <strong>potencial comprador<\/strong> <strong>al identificarse<\/strong> con esas personalidades y buscar parecerse a ellas por medio de los productos que ofrec\u00edan.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u00bfEn qu\u00e9 consiste el Live Shopping?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En pocas palabras y para describir este m\u00e9todo de forma simple, podemos decir que el <strong>Live Shopping<\/strong> es un <strong>modelo de venta en l\u00ednea,<\/strong> que usa todas las <strong>bondades de la televenta,<\/strong> para ofrecer una <strong>experiencia diferenciada,<\/strong> pero agrega un formato de <strong>transmisi\u00f3n en tiempo real,<\/strong> que ofrece cercan\u00eda y empat\u00eda.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Fira Onlive,<\/strong> compa\u00f1\u00eda espa\u00f1ola chilena especializada en este formato de venta, asegura que:<\/p>\n<blockquote><p>\u201c<strong>Revoluciona <\/strong>la forma de vender y comprar en l\u00ednea, para que su <strong>ratio de conversi\u00f3n se multiplique<\/strong>, al motivar la compra por <strong>impulso<\/strong> y <strong>monetizar el streaming<\/strong>\u201d.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Este es un ejemplo de c\u00f3mo funciona el Live Shopping, realizado por la marca <strong>UNIQLO:<\/strong><\/span><\/p>\n<p><iframe title=\"UNIQLO PRESENTS: Live Shopping Event with Fashion Stylist Memsor Kamarake\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/BYsfY8_wFx4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Shoppertainment\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Las marcas intentan aprovechar el terreno digital abonado con los h\u00e1bitos que potenci\u00f3 la pandemia. Por eso, ven en el <strong>e-commerce<\/strong> un mundo de <strong>posibilidades<\/strong> para desarrollar recursos que les permitan <strong>conectar <\/strong>con sus audiencias,<strong> posicionarse<\/strong> y cumplir sus <strong>objetivos<\/strong> de venta.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Este nuevo universo protagonizado por el Live Shopping es conocido como <strong>Shoppertainment,<\/strong> ya que es una forma de <strong>compartir experiencias diferenciadas<\/strong> con los consumidores, a trav\u00e9s de <strong>contenido digital natural y cercano,<\/strong> que se transmite <strong>en vivo<\/strong> y motiva la <strong>compra en l\u00ednea<\/strong>, en el momento preciso. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">De esta manera, como lo asegura Javier Molina, CEO y fundador de Fira Onlive:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Los espectadores se convierten en compradores potenciales\u201d.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><b>Multiplica por 4 la tasa de conversi\u00f3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El Live Shopping permite que los <strong>consumidores interact\u00faen en tiempo real<\/strong> con los <strong>personajes<\/strong> que participan en la transmisi\u00f3n en vivo: quien presenta el espacio y la <strong>celebridad<\/strong> que se identifica como <strong>embajador de la marca.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Este formato tambi\u00e9n da lugar a que las personas<strong> resuelvan dudas<\/strong> en ese preciso instante y <strong>fundamenten y confirmen su decisi\u00f3n de compra<\/strong> de una manera m\u00e1s r\u00e1pida.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Es as\u00ed como, con la aplicaci\u00f3n de este modelo de venta, se obtiene hasta <strong>4<\/strong> veces m\u00e1s la tasa de <strong>conversi\u00f3n<\/strong>, a la par de un <strong>gran posicionamiento de marca.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><b>Futuro promisorio<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Muchos analistas y marcas aseguran que la<strong> experiencia digital<\/strong> tomar\u00e1 la <strong>prioridad<\/strong> en los pr\u00f3ximos a\u00f1os. La venta en <strong>puntos f\u00edsicos<\/strong> ser\u00e1 un recurso de <strong>apoyo<\/strong>, pero no el principal.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Con su capacidad de ser <strong>aut\u00e9ntico y demostrar empat\u00eda,<\/strong> el L<strong>ive Shopping lidera al e-commerce del futuro,<\/strong> consolid\u00e1ndose como una oportunidad para generar <strong>comunidad<\/strong>, <strong>conectar<\/strong> m\u00e1s con las audiencias y <strong>compartir valor<\/strong> con los diferentes p\u00fablicos de inter\u00e9s, por medio de una forma de trabajo <strong>sostenible <\/strong>y <strong>transparente<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, con la actual <strong>crisis<\/strong> por escasez de suministros y el panorama de aumento constante de la inflaci\u00f3n, este m\u00e9todo ofrece <strong>alternativas<\/strong> para el <strong>comercio electr\u00f3nico,<\/strong> que evitan estancarse en estas complejas circunstancias. De esta manera, se generan<strong> facilidades de compra y mayores ingresos,<\/strong> con recursos de <strong>pago en l\u00ednea<\/strong> que proponen diversas oportunidades de adquisici\u00f3n por medio del <strong>cr\u00e9dito<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u00bfY el papel de Teamcore?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El portafolio de <strong>Teamcore<\/strong> facilita el <strong>desarrollo<\/strong> de este <strong>modelo de venta<\/strong>, al gestionar positivamente la <strong>eficiencia y productividad<\/strong> de las acciones que se adelantan para cumplir los <strong>objetivos<\/strong> de negocio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Teamcore interviene en el proceso de venta para <strong>habilitar la capacidad de la omnicanalidad<\/strong> y que los clientes disfruten una e<strong>xperiencia \u00e1gil, clara y diferenciada.<\/strong> Con sus funcionalidades es posible garantizar que el negocio tenga sus <strong>productos en el momento de verdad: <\/strong>cuando, donde y como el cliente busca sus productos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Esto da lugar a la <strong>mejora continua<\/strong>, las <strong>ventas<\/strong> pueden <strong>aumentar<\/strong> hasta <strong>5%<\/strong>, evitamos la <strong>venta perdida<\/strong> y trabajamos por lograr hasta 1<strong>0 veces m\u00e1s el retorno a la inversi\u00f3n.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En pocas palabras, consolidamos una <strong>ejecuci\u00f3n efectiva y eficiente,<\/strong> para que la <strong>experiencia<\/strong> del cliente sea <strong>aut\u00e9ntica y positiva,<\/strong> y que, finalmente, la <strong>data<\/strong> disponible, el trabajo en <strong>equipo<\/strong> y la <strong>propuesta de valor<\/strong> se sincronicen para <strong>convertir en ventas.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la constante transformaci\u00f3n del e-commerce surgi\u00f3 Live shopping, un nuevo modelo de venta por Internet que se posiciona como la f\u00f3rmula del futuro.<\/p>\n","protected":false},"author":3,"featured_media":87036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[318,241],"tags":[15,442,277,1108,666,723,1092,282,1110,1098,1104,1086,1096,404,1088,471,1106,35,1114,483,1100,1112,1090,1102,402,39,1094],"class_list":["post-20307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-retail","category-noticias","tag-casos-de-exito","tag-client","tag-consumidor","tag-conversion","tag-disponibilidad","tag-e-commerce","tag-experiencia","tag-growth-retail","tag-ingresos","tag-instagram","tag-internet","tag-lice-shopping","tag-redes-sociales","tag-retail","tag-shoppertainment","tag-sostenibilidad","tag-tasa","tag-teamcore","tag-teletienda","tag-tienda","tag-tik-tok","tag-transmision","tag-uniqlo","tag-venta-en-linea","tag-ventas-es","tag-video","tag-youtube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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