{"id":2351,"date":"2021-09-09T20:38:47","date_gmt":"2021-09-10T02:38:47","guid":{"rendered":"http:\/\/184.72.159.1\/?p=2351"},"modified":"2024-01-06T21:20:59","modified_gmt":"2024-01-07T00:20:59","slug":"que-causa-el-inventario-fantasma","status":"publish","type":"post","link":"https:\/\/www.teamcore.com\/mx\/articulos-involves\/que-causa-el-inventario-fantasma\/","title":{"rendered":"\u00bfQu\u00e9 causa el inventario fantasma?"},"content":{"rendered":"\r\n<p>En una charla muy interesante para industrias de todos los sectores, la directora de operaciones de\u00a0<strong>Pabis Retail<\/strong>, Leslie Alonso Graham, y el responsable por el trade marketing en\u00a0<strong>Eatics<\/strong>, Arturo Almanza Delgado, trajeron resultados reales y buenas pr\u00e1cticas para evitar el problema de inventario fantasma en el\u00a0<em>retail<\/em>.<\/p>\r\n\r\n\r\n\r\n<p>Este problema es muy frecuente en el trade marketing, el\u00a0<strong>inventario fantasma<\/strong>\u00a0es cuando un producto est\u00e1 registrado como disponible en el sistema, pero de verdad la tienda no lo tiene.<\/p>\r\n\r\n\r\n\r\n<p>Es decir que tanto el\u00a0PDV\u00a0como el fabricante piensan que todo est\u00e1 bien con respecto al\u00a0<a href=\"https:\/\/clubdeltrade.com\/blog\/gestion-de-inventario-como-evitar-quiebres-de-stock\/\"><em>stock\u00a0<\/em><\/a>y a la presencia de un producto en la g\u00f3ndola y la realidad es otra:\u00a0<em>shoppers\u00a0<\/em>que no logran encontrar lo que buscan son\u00a0<em>shoppers\u00a0<\/em>insatisfechos.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong><a href=\"https:\/\/clubdeltrade.com\/materiales-educativos\/tradecast\/inventario-fantasma\/\">Ver la Nota aqu\u00ed<\/a><\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>En una charla muy interesante para industrias de todos los sectores, la directora de operaciones de\u00a0Pabis Retail, Leslie Alonso Graham, y el responsable por el trade marketing en\u00a0Eatics, Arturo Almanza Delgado, trajeron resultados reales y buenas pr\u00e1cticas para evitar el problema de inventario fantasma en el\u00a0retail. Este problema es muy frecuente en el trade marketing, [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":87555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1379],"tags":[1381,1378],"class_list":["post-2351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-involves","tag-inventario-fantasma","tag-involves"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 causa el inventario fantasma? - Teamcore<\/title>\n<meta name=\"description\" content=\"Satisface clientes, evita inventario fantasma en el retail. 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