\u00bfQu\u00e9 es el cash and carry?<\/strong><\/h1>\nEl principio b\u00e1sico de este formato es que el consumidor se encarga de elegir los productos en presentaciones al por mayor del punto de venta, que a la vez es bodega. As\u00ed se evitan los costos con intermediarios, transporte, distribuci\u00f3n y otros servicios.<\/p>\n
Las tiendas cash and carry suelen encontrarse en la periferia de las ciudades, ya que normalmente son puntos de venta con\u00a0grandes superficies.<\/strong>\u00a0Su caracter\u00edstica distintiva es ofrecer grandes vol\u00famenes de productos de consumo masivo por un precio m\u00e1s econ\u00f3mico.\u00a0Los precios bajos se permiten gracias a beneficios como las membres\u00edas, el mayor volumen de las ventas, la eliminaci\u00f3n de gastos de log\u00edstica y la simplificaci\u00f3n del proceso de compra.<\/strong><\/p>\nCrecimiento del Cash and Carry en Colombia<\/strong><\/h3>\nLa presencia del formato cash and carry en el mercado del consumo masivo en Colombia ha sido discreta, pues ha alcanzado una participaci\u00f3n de 2% del gasto de los hogares * y enfocando sus ventas principalmente al abastecimiento de negocios como tiendas, cafeter\u00edas, hoteles y restaurantes.<\/p>\n
Una forma de predecir la evoluci\u00f3n de los cash and carry en Colombia es observar los casos de gigantes como Costco o Sam\u2019s Club en pa\u00edses como M\u00e9xico, Brasil y Argentina, donde\u00a0el formato pas\u00f3 de proveer a clientes institucionales a dirigir su estrategia directamente al consumidor final,<\/strong>\u00a0adaptando los empaques, presentaci\u00f3n y exhibici\u00f3n de productos y, a la vez, se esforzaron por mejorar la experiencia del comprador.<\/p>\nEn Brasil, el cash and carry es el formato del canal moderno con mayor penetraci\u00f3n, pues el 55% de los hogares compra all\u00ed, con un gasto promedio de $120.000 COP por viaje. En Argentina, el 30% de los hogares compran all\u00ed una vez al mes. *<\/p>\n
Sin embargo, en Colombia este formato a\u00fan no tiene la penetraci\u00f3n que en estos pa\u00edses, lo cual representa un gran espacio por conquistar. Entre Pricesmart, Alkosto y Makro, hay 41 puntos de venta de cash and carry en el pa\u00eds y solo el 22% de los hogares se abastecen all\u00ed *y las ventas siguen siendo, en su mayor\u00eda, institucionales.<\/p>\n
\u00a0<\/span><\/p>\nUna gran oportunidad<\/strong><\/h3>\nLos minoristas y fabricantes tienen una gran oportunidad de crecer en el cash & carry en Colombia<\/strong>, pero tienen que prepararse. Esto quiere decir que para conquistar este formato de venta deben adaptarse a este, por ejemplo, ofreciendo su portafolio de productos en las presentaciones adecuadas, teniendo en cuenta el tipo de exhibiciones que se manejan y las necesidades de los consumidores que compran en este tipo de tiendas (compradores institucionales y consumidores individuales)<\/p>\nEs clave entender la naturaleza de este formato de tienda y ofrecer opciones realmente atractivas, con un valor agregado, que motive al comprador a hacer un gasto m\u00e1s grande, pero ahorrando al final de cuentas.<\/p>\n
En Grupo BIT somos expertos en el desarrollo de soluciones de inteligencia y anal\u00edtica de negocios para el fortalecimiento de los canales de distribuci\u00f3n. Acompa\u00f1amos y asesoramos a las empresas de consumo masivo en la gesti\u00f3n estrat\u00e9gica de sus canales de distribuci\u00f3n generando acciones concretas representadas en resultados reales en ventas.<\/p>\n
*Fuente, Nielsen: Cash & Carry, un formato por descubrir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"El formato cash and carry es un fen\u00f3meno del retail importante a la hora de pensar en canales de distribuci\u00f3n. Desde su origen, hace m\u00e1s de 50 a\u00f1os en Alemania, se ha posicionado en Europa y posteriormente en el continente americano como una alternativa m\u00e1s econ\u00f3mica para consumidores que necesitan comprar en grandes cantidades y […]<\/p>\n","protected":false},"author":37,"featured_media":111259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1386],"tags":[1392],"class_list":["post-111258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-cash-and-carries"],"acf":[],"yoast_head":"\n
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