{"id":77950,"date":"2018-03-16T15:50:21","date_gmt":"2018-03-16T18:50:21","guid":{"rendered":"http:\/\/www.teamcore.com\/es\/?p=77950"},"modified":"2023-06-14T15:52:36","modified_gmt":"2023-06-14T19:52:36","slug":"oxxo-a-la-conquista-de-chile","status":"publish","type":"post","link":"https:\/\/www.teamcore.com\/us\/news-us\/oxxo-a-la-conquista-de-chile\/","title":{"rendered":"Oxxo a la conquista de Chile"},"content":{"rendered":"<p class=\"p1\">Poco a poco comenzaron a desaparecer, y de un d\u00eda para otro varias tiendas Big John cerraron sus puertas en Santiago.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Algunos habr\u00e1n pensado que no tuvieron el \u00e9xito necesario, o que sucumbieron ante la competencia de otros locales de similares caracter\u00edsticas como OK Market, pero lo cierto es que detr\u00e1s de esto, existe un gigante muy conocido en la industria del retail latinoamericano, y que est\u00e1 comenzando a dar sus primeros golpes en Chile.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Se trata de la\u00a0<strong>multinacional mexicana FEMSA<\/strong>, cuya presencia en el mercado chileno comenz\u00f3 recientemente con la adquisici\u00f3n mayoritaria de Socofar , y con ello, el control de Farmacias Cruz Verde.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">A esto se sum\u00f3 la compra de la cadena de tiendas de conveniencia Big John, las cuales paulatinamente se han ido transformando en Oxxo, nombre sin\u00f3nimo de \u00e9xito rotundo y considerado como la\u00a0<a href=\"https:\/\/elcomercio.pe\/economia\/mundo\/mexicana-oxxo-convirtio-mayor-tienda-minorista-america-latina-noticia-462480\" target=\"_blank\" rel=\"noopener\">mayor tienda minorista<\/a>\u00a0por n\u00famero de locales en toda Am\u00e9rica Latina, contando con m\u00e1s de 16 mil en M\u00e9xico y Colombia, a los que se suman 51 en Chile, y de los cuales 20 ya ostentan su nuevo nombre.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Para tener una idea r\u00e1pida del \u00e9xito de estas tiendas,\u00a0<strong>Oxxo represent\u00f3 en 2017 el 33,49% de los ingresos de FEMSA,<\/strong>\u00a0lo que resulta bastante decidor si consideramos que la compa\u00f1\u00eda adem\u00e1s opera en farmacias, gasolineras y es la m\u00e1s grande embotelladora de Coca Cola en el mundo.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">\u00bfPero cu\u00e1l es la f\u00f3rmula del \u00e9xito?<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dib fr-fil lazyload\" data-src=\"https:\/\/s3.amazonaws.com\/isv-blog\/media\/uploaded-files\/oxxo-chile2.jpg\" alt=\"oxxo en chile\" data-result=\"success\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n<p>Boulevard Nueva Las Condes<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\">Adaptarse para sobrevivir<\/h3>\n<p class=\"p1\">Si existe un bien escaso en el mundo, ese es el tiempo. Todo se puede recuperar excepto eso, y el siglo XXI es el escenario que mejor ha ejemplificado esa realidad. Con largas jornadas laborales, m\u00faltiples actividades y exigencias de todo tipo, no siempre es sencillo encontrar un momento para hacer algo tan simple como comprar el pan.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Oxxo ha logrado leer esa realidad a la perfecci\u00f3n, puliendo las ventajas de esa \u201ctienda de la esquina\u201d, e inyectando caracter\u00edsticas altamente valoradas por quienes no alcanzaron a ir al supermercado o incluso al banco. En un peque\u00f1o local se conjugan variables clave como una gran diversificaci\u00f3n de productos y servicios, (incluso incorporando alianzas con instituciones financieras), una relaci\u00f3n privilegiada con sus proveedores gracias a econom\u00edas de escala y, tal vez su mejor caracter\u00edstica, la localizaci\u00f3n estrat\u00e9gica que le permite estar siempre al alcance, incluso para los m\u00e1s apurados.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">No obstante, existe un importante desaf\u00edo en cuanto a la comprensi\u00f3n de las necesidades reales de los shoppers chilenos. Y es que, por muy exitoso que sea su modelo de negocio en M\u00e9xico y Colombia, las realidades de cada pa\u00eds no son 100% comparables, y la detecci\u00f3n de esas diferencias puede desembocar en el \u00e9xito de la propuesta. Seg\u00fan dijo a\u00a0<a href=\"https:\/\/www.forbes.com.mx\/femsa-busca-reproducir-el-exito-de-oxxo-en-chile\/\" target=\"_blank\" rel=\"noopener\">Forbes M\u00e9xico<\/a>, el director de relaci\u00f3n con inversionistas de Femsa, Juan Fonseca\u00a0<strong>\u201cel gran desaf\u00edo ser\u00e1 entender lo que el consumidor chileno quiere de OXXO, debido a que es una transici\u00f3n de la tienda tradicional a algo diferente, y movernos hacia el modelo mexicano es mejor<\/strong>. Sin embargo, debe ser un proceso gradual y de acuerdo con lo que el consumidor chileno quiere. Chile es un mercado comercial muy moderno en comparaci\u00f3n con M\u00e9xico\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\">\u00bfC\u00f3mo ha funcionado Oxxo?<\/h3>\n<p class=\"p1\">A pesar de que lo puede parecer, Oxxo no es un franquicia, y opera de una forma particular. La empresa ofrece el puesto de\u00a0<strong>l\u00edder comisionista mercantil<\/strong>; una alternativa para emprendedores que no cuentan con capital para iniciarse en el negocio de manera independiente, pero que buscan adquirir experiencia como administradores. En este caso, comandar\u00e1n la tienda, formar\u00e1n sus propios equipos, pagar\u00e1n sueldos e impuestos, velando por el buen funcionamiento del local. De esta forma, dichas personas seguir\u00e1n siendo empleadas de Oxxo, recibiendo sueldo y comisiones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda quiere repetir la f\u00f3rmula del \u00e9xito en nuestro pa\u00eds, para consolidarse como lo ha hecho en M\u00e9xico y Colombia.<\/p>\n","protected":false},"author":3,"featured_media":77960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[241],"tags":[410],"class_list":["post-77950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oxxo a la conquista de Chile - Teamcore<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda quiere repetir la f\u00f3rmula del \u00e9xito en nuestro pa\u00eds, para consolidarse como lo ha hecho en M\u00e9xico y Colombia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teamcore.com\/us\/news-us\/oxxo-a-la-conquista-de-chile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oxxo a la conquista de Chile - 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