{"id":935,"date":"2020-09-16T16:48:32","date_gmt":"2020-09-16T19:48:32","guid":{"rendered":"https:\/\/retail.teamcore.net\/?p=935"},"modified":"2022-01-05T17:50:36","modified_gmt":"2022-01-05T20:50:36","slug":"buenas-practicas-para-la-ejecucion-perfecta","status":"publish","type":"post","link":"https:\/\/www.teamcore.com\/us\/growth-retail\/buenas-practicas-para-la-ejecucion-perfecta\/","title":{"rendered":"Buenas pr\u00e1cticas para la ejecuci\u00f3n perfecta"},"content":{"rendered":"

El objetivo de una tienda perfecta es calificar una tienda de acuerdo a variables de ejecuci\u00f3n comercial\/operacional, complementando as\u00ed el an\u00e1lisis tradicional de ventas. Hoy en d\u00eda, muchas compa\u00f1\u00edas trabajan este indicador utilizando distintas variables adaptadas a su negocio en particular. Mediante la definici\u00f3n de responsabilidades claras, el personal en terreno asegura que el shopper recibe la mejor experiencia de compra. <\/em><\/strong><\/p>\n

Algunas preguntas <\/strong>que debemos hacernos antes de crear un Perfect Store:<\/h5>\n
    \n
  • \u00bfEst\u00e1n todos nuestros productos habilitados disponibles<\/em><\/strong> en la g\u00f3ndola\/anaquel<\/em><\/strong>?<\/li>\n
  • \u00bfEst\u00e1 nuestra oferta promocional debidamente implementada<\/em><\/strong>?<\/li>\n
  • \u00bfEst\u00e1n los espacios de exhibici\u00f3n <\/em><\/strong>adicional debidamente implementados? \u00bfCu\u00e1nta presencia adicional <\/em><\/strong>tenemos en relaci\u00f3n a la competencia?<\/li>\n
  • \u00bfEst\u00e1n las marcas principales con el facing adecuado<\/em><\/strong>?<\/li>\n
  • \u00bfEs nuestra relaci\u00f3n con el personal del local suficientemente fluida para mantener los inventarios ajustados<\/em><\/strong>?<\/li>\n
  • \u00bfEs el placement de ciertos productos <\/em><\/strong>el correcto?<\/li>\n<\/ul>\n

    El no tener una respuesta clara a estas preguntas, debe llevarnos a buscar ciertas herramientas con las que podamos evaluar si nuestro equipo comercial necesita implementar un Perfect Store como la soluci\u00f3n m\u00e1s viable a la hora de elevar nuestras ventas en el PDV.<\/p>\n

    Recomendaciones<\/em><\/strong> para tu Perfect Store<\/h5>\n

    En Teamcore te queremos entregar 2 recomendaciones fundamentales sobre c\u00f3mo construir tu Perfect Store:<\/p>\n

      \n
    1. Variable de Ejecuci\u00f3n Retail que impacta de forma concreta en tu negocio. <\/strong>El best practice de Teamcore recomienda considerar las siguientes variables:\n
        \n
      • Promociones Negociadas<\/li>\n
      • Exhibiciones<\/li>\n
      • OSA (On Shelf Availability) de surtido 80\/20, entendiendo que son aquellos productos que hacen el 80% de la venta en cada tienda.<\/li>\n<\/ul>\n<\/li>\n
      • Llevar un control diario o semanal de este indicador<\/strong> que permita reaccionar con acciones focalizadas frente a desviaciones respecto a una misma cadena, zona, etc.<\/li>\n<\/ol>\n

         <\/p>\n

        El Perfect Store de Teamcore<\/em><\/strong>, es un m\u00e9todo de trabajo que incrementa la venta en el canal moderno mediante la excelencia en la implementaci\u00f3n de cada punto de venta. <\/em><\/h5>\n

        En nuestra experiencia trabajando con m\u00e1s de 400 marcas de consumo masivo, el promedio de exhibiciones con implementaci\u00f3n se acerca al 78%,<\/strong> cifra que se ve afectada principalmente por stock insuficiente, problemas de negociaci\u00f3n en sala\/tienda, entre otros factores relevantes.<\/p>\n

        Si existe un apoyo eficiente y bien dirigido desde roles de jefatura mediante el uso de un KPI \u00fanico, permitir\u00e1 al equipo comercial identificar m\u00faltiples oportunidades y as\u00ed generar el mejor retorno con una ejecuci\u00f3n perfecta.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Para el per\u00edodo promocional de fin de a\u00f1o consigue la mejor implementaci\u00f3n en tienda.
        \nCon productos cada vez m\u00e1s comoditizados y menor lealtad de marca por parte del cliente, la decisi\u00f3n de compra muchas veces se toma en el Punto de Venta. Bajo esta necesidad, naci\u00f3 el concepto de la \u201cTienda Perfecta\u201d, metodolog\u00eda lanzada a fines del 2000 y que buscaba contar con el surtido correcto, en el lugar correcto, de la forma adecuada, visible para el consumidor final.<\/p>\n","protected":false},"author":3,"featured_media":936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[318,700],"tags":[30,37],"class_list":["post-935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-retail","category-tecnologia","tag-perfect-store","tag-tienda-perfecta"],"acf":[],"yoast_head":"\nBuenas pr\u00e1cticas para la ejecuci\u00f3n perfecta - Teamcore<\/title>\n<meta name=\"description\" content=\"El Perfect Store de Teamcore es un m\u00e9todo que incrementa la venta en el canal moderno mediante la ejecuci\u00f3n perfecta en el punto de venta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teamcore.com\/us\/growth-retail\/buenas-practicas-para-la-ejecucion-perfecta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buenas pr\u00e1cticas para la ejecuci\u00f3n perfecta - Teamcore\" \/>\n<meta property=\"og:description\" content=\"El Perfect Store de Teamcore es un m\u00e9todo que incrementa la venta en el canal moderno mediante la ejecuci\u00f3n perfecta en el punto de venta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teamcore.com\/us\/growth-retail\/buenas-practicas-para-la-ejecucion-perfecta\/\" \/>\n<meta property=\"og:site_name\" content=\"Teamcore\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-16T19:48:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-05T20:50:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teamcore.com\/wp-content\/uploads\/2020\/05\/Captura-de-pantalla-2020-05-08-a-las-13.58.01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"843\" \/>\n\t<meta property=\"og:image:height\" content=\"552\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Equipo teamcore\u00ae\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Equipo teamcore\u00ae\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.teamcore.com\/us\/growth-retail\/buenas-practicas-para-la-ejecucion-perfecta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.teamcore.com\/us\/growth-retail\/buenas-practicas-para-la-ejecucion-perfecta\/\"},\"author\":{\"name\":\"Equipo teamcore\u00ae\",\"@id\":\"https:\/\/www.teamcore.com\/us\/#\/schema\/person\/fe414aec49d25634c6180b6cc606f1c8\"},\"headline\":\"Buenas pr\u00e1cticas para la ejecuci\u00f3n perfecta\",\"datePublished\":\"2020-09-16T19:48:32+00:00\",\"dateModified\":\"2022-01-05T20:50:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.teamcore.com\/us\/growth-retail\/buenas-practicas-para-la-ejecucion-perfecta\/\"},\"wordCount\":406,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.teamcore.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.teamcore.com\/us\/growth-retail\/buenas-practicas-para-la-ejecucion-perfecta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.teamcore.com\/wp-content\/uploads\/2020\/05\/Captura-de-pantalla-2020-05-08-a-las-13.58.01.png\",\"keywords\":[\"Perfect Store\",\"Tienda Perfecta\"],\"articleSection\":[\"Growth Retail\",\"Tecnolog\u00eda\"],\"inLanguage\":\"en-us\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.teamcore.com\/us\/growth-retail\/buenas-practicas-para-la-ejecucion-perfecta\/#respond\"]}]},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.teamcore.com\/us\/growth-retail\/buenas-practicas-para-la-ejecucion-perfecta\/\",\"url\":\"https:\/\/www.teamcore.com\/us\/growth-retail\/buenas-practicas-para-la-ejecucion-perfecta\/\",\"name\":\"Buenas pr\u00e1cticas para la ejecuci\u00f3n perfecta - 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